Author, Book Marketing & Substack Coaching
Writing and publishing a book is one thing — building an audience that actually buys it is another. That’s where personalised, hands-on coaching makes all the difference.
As a bestselling author, marketing strategist, and Substack Bestseller with more than 2,500 subscribers, I’ve helped hundreds of authors find clarity, confidence, and momentum in their publishing and marketing journey. Now, I’m here to help you do the same — through tailored 1:1 Author and Substack Coaching designed around your goals, your book, and your voice.
Personalised guidance to turn your book and newsletter into a thriving author business
Work with a Coach Who’s Been There
I’ve been exactly where you are — juggling writing, publishing logistics, marketing plans, and the ever-changing landscape of book promotion. Over the 25+ years of my writing, marketing and publishing career, I’ve learned what works (and what wastes time), and I’ve turned that experience into practical, step-by-step systems that get results.
Whether you’re:
Writing your first book and unsure how to build your audience
Preparing to publish and want to launch with strategy, not guesswork
Looking to grow your Substack into a platform that actually sells books
Or ready to scale your author business into multiple income streams
… you’ll get tailored advice, structure, and accountability from someone who’s built her own success — and helped others do the same.
What You’ll Gain from Coaching
My 1:1 coaching is highly personalised and rooted in your specific goals. Together, we’ll focus on:
Author Branding & Positioning – Define what makes you stand out and how to communicate it across your book, Substack, and social platforms.
Audience Building & Reader Connection – Learn how to attract and retain readers who genuinely care about your work.
Book Marketing Strategy – From Amazon optimisation to launch plans, we’ll develop a strategy that fits your strengths and schedule.
Substack Growth & Monetisation – Create or refine your Substack to grow subscribers, nurture your community, and generate income.
Accountability & Momentum – Stay focused and on track with actionable steps each week so you keep moving forward — consistently.
Coaching Packages
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Kickstart (50 minutes)
Perfect if you want fast clarity and direction. We’ll dive deep into your biggest challenge — whether it’s refining your book concept, fixing your marketing plan, or improving your Substack’s conversion flow.
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Momentum Month
Four weeks of structured guidance and accountability to help you stay consistent with your writing, book promotion, or newsletter growth. You’ll receive personalised action steps, weekly check-ins, and real-time feedback.
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VIP 12-Week Author Accelerator
A full coaching experience covering your entire publishing and marketing journey — from audience building and Substack setup to Amazon bestseller strategy. Includes milestone reviews, ongoing accountability, and tailored support.
The Stacks Publishing Edge
Unlike generic courses or templates, this is human-to-human coaching. Every session is personally led by me, Fleur Hull, and built around your book, your readers, and your goals. You’ll walk away with clarity, not confusion — and a clear plan for what to do next.
Most importantly, you’ll have a trusted partner in your corner — someone who understands both the creative and business sides of being an author today.
Ready to Start Your Author Growth Journey?
If you’re ready to stop spinning your wheels and start seeing real progress, let’s talk about which coaching option is right for you.
Book a free 30-minute Discovery Call today and let’s map out the next stage of your author journey — together.