Don’t rush to hit publish. Bestselling author Fleur Hull explains why your book’s best chance to succeed is launch day — not months later. Discover how early book marketing, audience building, and growing your Substack can turn your release into a true bestseller moment. Learn how to launch smart, not fast.

Too many great indie books fail because of weak cover design. In this post, Fleur Hull of Stacks Publishing and The Substack Bookstore shows how reader-tested covers can transform sales. Discover how one author’s redesigned health book cover went from overlooked to irresistible — and why professional, audience-driven design matters for indie authors.

Discover the exact Amazon bestseller strategy used by Fleur Hull and Gunnar Habitz to make Happy Habits a #1 book in multiple countries. Learn how smart Amazon categories, keyword research, pricing strategy, and community support from Author Growth and The Substack Bookstore turned one indie launch into global success.

Learn how to market your book authentically without feeling pushy or salesy. Discover simple, heart-centred book marketing strategies for indie authors that attract readers, build genuine connections, and boost book sales naturally. Perfect for self-published authors who want to promote their book with confidence and integrity.

When COVID-19 wiped out my business overnight, I turned panic into purpose — and ended up with a #1 Amazon bestseller that briefly outsold Simon Sinek’s Start with Why. Read how Career After COVID-19 went from crisis project to life-changing success.

If you want your book to become your most powerful business development tool (rather than an expensive business card that collects dust), here are the three strategic steps you must complete before you start writing.