Substack for Authors - The Book
Transform Your Expertise Into a Profitable Newsletter That Sells Your Books
Are you exhausted by chasing Amazon algorithms, posting endlessly on social media, and still wondering why your books aren’t selling?
You’ve stayed up late editing, tweaked covers, tried every “must-do” hack, yet sales are flat and your audience feels scattered. You need a dependable system that connects you directly with readers, builds trust over time, and turns your writing into steady income.
That’s where Kristina God and Fleur Hull come in.
Kristina grew from zero to 20,000+ readers on Medium, then became a global Top 25 Substack bestseller, without a big publisher, fads, or burnout. She published valuable ideas consistently, invited readers behind the scenes, and turned attention into recurring revenue.
Fleur is a 2020 bestselling author, a book marketing coach to hundreds of writers, and the founder of The Substack Bookstore, which she now co-leads with Kristina, where authors have sold hundreds of copies thanks to extra visibility and a supportive Substack community. Her Marketing-First method: positioning, categories, reader-led messaging, has helped indies sell more books with less stress. Together they offer a clear, repeatable path to make your newsletter your most powerful book-selling tool.
Why You Need This Book
Traditional book marketing is broken. Social platforms throttle reach, Amazon visibility can vanish overnight, and paid ads burn cash. A newsletter gives you something none of those do: ownership of your audience. Land in the inbox, build long-term relationships, and create multiple income streams that support your writing life.
Who This Book Is For
Debut authors building momentum before launch.
Seasoned authors tired of the feast-and-famine cycle.
Fiction authors who want to keep readers engaged between books.
Non-fiction authors ready to become the go-to voice in their niche.
Indie publishers, coaches, and solopreneurs seeking recurring income and direct reader access.
Why “Substack for Authors” Is Unique
Written for authors, not generic creators. Inside you’ll find:
A 90-day launch plan to go from zero to traction.
Templates and scripts for Notes, welcome sequences, paid upgrades.
Case studies of authors becoming Amazon category bestsellers and enhancing their authoriity
Checklists and calendars that fit a real writing schedule.
Monetisation beyond books: paid tiers, courses, workshops, coaching, affiliate income.
The Book Launch Amplifier: seed ideas, build pre-launch buzz, sustain sales long after day one.
This book is a practical blueprint you can implement immediately: so you can write more, sell more, and build a loyal reader community that grows with every issue.
Stop chasing algorithms. Start owning your audience. Turn your newsletter into the most profitable, joyful, and sustainable part of your author career: today.
Subscribe to get updates on the book, launching in 2026.
