Launch your Book to Success
There are over 70,000 books published every week on Amazon alone. Don't get lost in the void.
You’ve poured your heart, time, and talent into your book. But without a clear publishing and marketing strategy, even the best book can vanish into obscurity.
At Stacks Publishing, we work with you every step of your publishing journey, from book concepts and positioning, writing coaching, manuscript editing, book design and layout, strategic marketing including bestseller campaigns and distribution.
We believe that all great books start with a thorough understanding of who your readers are.
Get started today with a free Ideal Reader Profile Worksheet.
Born from the Substack Bookstore ecosystem
Stacks Publishing was born out of The Substack Bookstore, one of the fastest-growing author communities on Substack — a global publishing platform for newsletters, blogs, and digital communities.
Created by bestselling author and marketing strategist Fleur Hull, The Substack Bookstore connects over 2,500 readers and writers in a powerful ecosystem of discovery, promotion, and collaboration. Authors list their books, exchange ARC (Advance Reader Copy) reviews, and cross-promote to grow genuine readerships.
From this vibrant network, Stacks Publishing emerged — to provide hands-on publishing, marketing, and coaching services for authors ready to go further.
We bring the same community spirit, marketing precision, and creative energy that made The Substack Bookstore a Substack Bestseller (and Substack’s most trusted home for indie and hybrid authors) — and apply it to your author journey.
Find out more about the advantages for authors of being on Substack.
“Stacks Publishing grew out of a movement where authors lift each other up — and every launch becomes a shared success.”
— Fleur Hull
Don’t Just Publish - Profit
Every week, tens of thousands of new titles hit Amazon. Most will sell fewer than 100 copies — not because they’re bad books, but because their authors don’t understand visibility strategy.
At Stacks Publishing, we help you build that strategy. You’ll learn to:
Publish smart using the right keywords, metadata, and categories.
Build visibility through Substack, email marketing, and Amazon optimisation.
Create momentum with ARCs, pre-orders, and bestseller campaigns.
Earn income from digital products, courses, or coaching aligned with your book.
Traditional publishers don’t teach authors how to sell. We do.
Our Services
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![Bespoke 20+ page Book Marketing Plan]()
Book Marketing Plan
A Complete, Bespoke 20+ Page Strategy to Position, Promote and Sell Your Book
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![Compelling Book Description]()
Compelling Book Description
Your book deserves to shine. Let’s make sure your description does it justice.
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![Substack Review Service]()
Substack Review & Revamp
I'll personally review your Substack's key elements and rewrite key content to convert.
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![Book Marketing Accountability Coach]()
Book Marketing Accountability
I’ll keep you on track in the months leading up to your book launch, to maximise success.
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![Book Media Release Service]()
Media Release & Distribution
I’ll personally write and distribute a media release that gets your book seen
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![E-Book Interior Formatting]()
e-Book Interior Formatting
Give your manuscript the polish it deserves. With this service, I’ll format your book’s interior using Vellum software: the gold standard for beautiful, reader-friendly eBooks.
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![Paperback Interior Formatting]()
Paperback Interior Formatting
Give your manuscript the polish it deserves. With this service, I’ll format your book’s interior using Vellum software: the gold standard for beautiful, reader-friendly Books.
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![Book Formatting Service]()
Book Formatting - Complex/Detailed
Your manuscript will be professionally designed for both eBook and paperback using Adobe publishing software, ensuring a polished, reader-friendly interior that reflects your vision.
What Authors Are Saying
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Someone recently asked me the hardest part of being an indie author. I told him it was dealing with all the scammers and hucksters disguised as "marketers" or "promoters". I was about ready to throw in the towel until I came across Fleur Hull. So far this has been the best month since I started publishing there in 2022.
Saddletramp1956 (Pen Name) - Amazon Category Bestseller
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I spent the last TWO hours savoring the marketing plan Fleur Hull crafted for my upcoming book launch, and I'm gobsmacked! This is the first time I've seen everything laid out in detail, week by week, toward becoming a bestseller. I'm deeply grateful she mapped out a clear four-month runway to launch.
Dr Donna Blevins, Indie Author
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Working with Fleur Hull on my book project has been amazing. She is driven, alive, bright, caring and knowledgeable. She is the opposite of a Vanity Press and will HELP HELP HELP you. Would recommend 100%. I'm having a great time on my author journey with her.
Latimer Redlance (Pen Name), Indie Author
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What to say without ending up writing a long post. Fleur, your generosity of spirit sets you apart. A heady mix of compassion, professionalism and humour. I thought I could write, but you opened my mind to a more immediate and direct lexicon. Most of all you made my journey as an indie author fun again. As you know, I believe in leaving Positive Echoes in whatever we do, yours is sweet, yet deafening!
Gary Coulton, Amazon Category Bestseller
Meet Fleur Hull
Marketing-First Author, Coach, and Publishing Strategist
I’m Fleur Hull, founder of Stacks Publishing and creator of The Substack Bookstore. I’ve built a publishing and marketing ecosystem that has helped hundreds of indie authors launch better, sell faster, and earn more.
As an Amazon bestselling author myself, I know that the hardest part isn’t writing — it’s being seen. That’s why I teach marketing as the foundation of every successful author career.
At Stacks Publishing, we combine:
Marketing-first coaching rooted in real-world data and Amazon insights.
Practical publishing support from manuscript to market.
A thriving community of authors who promote and support each other.
My mission is simple:
No author should launch their book alone.
Why Stacks Publishing?
At Stacks Publishing, we offer the full done-for-you support of a hybrid publisher — or the flexibility of an à la carte menu of publishing and marketing services tailored to your goals. Whether you want a complete publishing partner or expert help with a single piece of the process, we’re here to guide you every step of the way.
Proven Bestseller Frameworks – Trusted by dozens of successful authors who’ve achieved Amazon category bestseller status.
Data-Driven Strategy – Deep research into categories, keywords, and positioning that gets results.
Author Growth Ecosystem – Integrated Substack, email, and social strategies that build loyal audiences and long-term sales.
We’re your publishing partners, dedicated to helping your book and author brand reach their full potential.
Join A Trusted Indie Author Community
Through our Substack Publishing Ecosystem, Stacks Publishing nurtures a culture of collaboration, not competition.
Add your indie book for free to The Substack Bookstore and increase your visibility
Target over 2000 readers for your Beta Reading or ARC Campaign with Free Books, First
Get an affordable editorial review from a vetted reviewer at Editorial Reviews
Get regular book marketing advice from Fleur at Author Growth
The Substack Bookstore has over 2500 loyal readers and indie authors as subscribers and is a Substack Bestseller. Our ecosystem gives your book access to more than 20,000 subscribers, a network that has sent 100% of our launching authors to Number One bestseller in their Amazon category since we launched in July 2025.
Authors share readers, reviews, and visibility. Together, we create a rising-tide effect that benefits everyone.
Your book doesn’t have to rise alone — it can rise with the whole community.
Ready to turn your book into a Bestseller?
At Stacks Publishing, we combine professional publishing, smart marketing, and hands-on author support to help your book stand out, sell, and succeed.
Whether you’re preparing to publish, planning your launch, or ready to relaunch with strategy and confidence, we’ll show you exactly how to position your book for lasting results.
Ready to turn your book into a bestseller?
Book your free 30-minute discovery call with Stacks Publishing today and take the first step toward your book’s success.