A Complete 20+ Page Strategy to Position, Promote and Sell Your Book
If you want more than guesswork and generic advice, this custom marketing plan gives you a clear, professional path to launch and long-term success.
Created by Fleur Hull, best-selling author and creator of The Substack Bookstore, this detailed plan is tailored specifically to your book, your goals and your ideal readers.
Your plan includes:
Audience analysis
Understand who your readers are, where to find them and how to speak their language
Positioning and messaging
Nail your hook, subtitle, author bio and brand story to make your book irresistible
Keyword and category strategy
Get high-traffic keywords and low-competition Amazon categories to boost discoverability
Social media content concepts
A week-by-week guide to what to post (captions and hashtags, not images), where to post it and how to grow your platform
Email marketing roadmap
Build your list, warm your audience and craft a welcome sequence that converts
Launch calendar and promotional timeline
Know exactly what to do in the 30, 60 and 90 days leading up to launch day
Post-launch plan
Keep momentum going with evergreen marketing, reviews, collaborations and ads (if appropriate - additional third-party costs may apply)
After purchase, you’ll receive a short questionnaire to provide details about your book and goals. Within 10 days, you’ll receive your personalised, human-written marketing plan as a ready-to-implement PDF.
This is the plan serious authors use to launch with purpose, confidence and results. You don’t have to figure it all out yourself. I’ve got you.
A Complete 20+ Page Strategy to Position, Promote and Sell Your Book
If you want more than guesswork and generic advice, this custom marketing plan gives you a clear, professional path to launch and long-term success.
Created by Fleur Hull, best-selling author and creator of The Substack Bookstore, this detailed plan is tailored specifically to your book, your goals and your ideal readers.
Your plan includes:
Audience analysis
Understand who your readers are, where to find them and how to speak their language
Positioning and messaging
Nail your hook, subtitle, author bio and brand story to make your book irresistible
Keyword and category strategy
Get high-traffic keywords and low-competition Amazon categories to boost discoverability
Social media content concepts
A week-by-week guide to what to post (captions and hashtags, not images), where to post it and how to grow your platform
Email marketing roadmap
Build your list, warm your audience and craft a welcome sequence that converts
Launch calendar and promotional timeline
Know exactly what to do in the 30, 60 and 90 days leading up to launch day
Post-launch plan
Keep momentum going with evergreen marketing, reviews, collaborations and ads (if appropriate - additional third-party costs may apply)
After purchase, you’ll receive a short questionnaire to provide details about your book and goals. Within 10 days, you’ll receive your personalised, human-written marketing plan as a ready-to-implement PDF.
This is the plan serious authors use to launch with purpose, confidence and results. You don’t have to figure it all out yourself. I’ve got you.
