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Now it's sitting on Amazon, and you have no real idea whether your categories are right, your keywords are working, your description is converting, or your pricing is costing you sales.
You're not alone in this. Most indie authors optimise their Amazon page once, on launch day, under pressure, and never touch it again. They guess at categories. They leave keyword fields empty because they don't know what to put in them. They write a 400-character description when Amazon gives them 4,000. They set up Author Central once and forget it exists.
None of this is because indie authors aren't capable. It's because nobody ever laid out, in order, what actually moves the needle, and why.
A 12-part, 69-item checklist covering every lever Amazon gives you to sell more books, in the order you should pull them. Not a list of tips. Not a "10 Amazon hacks" blog post. A working document you tick off, section by section, the same way a marketing consultant would walk a client through it, except it's $37, not $1,000.
Every single item tells you not just what to do, but what "good" looks like and why it matters. So you're not just checking boxes; you understand the decision behind each one well enough to make the right call for your specific book.
Twelve parts, 69 items, building in the order they actually matter: starting with the strategic groundwork that should happen before you touch a single Amazon setting, working through every visible and invisible lever on your book's page, and ending with the maintenance rhythm that stops a good listing from quietly going stale.
Along the way: a test almost no author runs on their own title before publishing, the free Amazon feature most indie pages leave half-finished, the keyword habit that wastes most of your seven backend fields without you ever noticing, how much of your description's character allowance is probably sitting unused, where the real pricing cliffs hide, the timing detail that actually matters for how Amazon's algorithm treats your reviews, and a credibility layer almost nobody sets up, that doesn't need a single verified purchase to work.
Indie and self-published authors who've already published, or are about to, and want a clear, ordered process instead of fifteen open browser tabs and a vague sense that they're "probably missing something."
Fiction or non-fiction. First book or tenth. This isn't genre-specific; it's Amazon-specific, and Amazon's mechanics don't care what you write.
If you're traditionally published with a publisher's marketing team already handling this, you don't need it. If you haven't started writing yet, save it for when you have a book to optimise.
Because a blog post gives you five tips and leaves you to figure out the other sixty decisions yourself. This gives you the whole sequence, in order, with the reasoning included, so you're making informed choices instead of educated guesses, on the page that's doing the actual selling for you, every day, while you're off writing the next book.
A clean, print-friendly PDF, designed to actually work through, not just admire. Checkboxes. Clear sections.
Use it once at launch. Then use it again at the 90-day mark, and again every six months after that, because the "what good looks like" column doesn't expire just because you've already read it once.
Created by Fleur Hull, Marketing Strategist & 5x Published Author, Certified Practising Marketer, Master of Marketing (UNSW). Built from 25+ years in marketing and direct experience optimising Amazon listings for indie authors who've gone on to hit #1 in multiple countries with no ad spend.
Now it's sitting on Amazon, and you have no real idea whether your categories are right, your keywords are working, your description is converting, or your pricing is costing you sales.
You're not alone in this. Most indie authors optimise their Amazon page once, on launch day, under pressure, and never touch it again. They guess at categories. They leave keyword fields empty because they don't know what to put in them. They write a 400-character description when Amazon gives them 4,000. They set up Author Central once and forget it exists.
None of this is because indie authors aren't capable. It's because nobody ever laid out, in order, what actually moves the needle, and why.
A 12-part, 69-item checklist covering every lever Amazon gives you to sell more books, in the order you should pull them. Not a list of tips. Not a "10 Amazon hacks" blog post. A working document you tick off, section by section, the same way a marketing consultant would walk a client through it, except it's $37, not $1,000.
Every single item tells you not just what to do, but what "good" looks like and why it matters. So you're not just checking boxes; you understand the decision behind each one well enough to make the right call for your specific book.
Twelve parts, 69 items, building in the order they actually matter: starting with the strategic groundwork that should happen before you touch a single Amazon setting, working through every visible and invisible lever on your book's page, and ending with the maintenance rhythm that stops a good listing from quietly going stale.
Along the way: a test almost no author runs on their own title before publishing, the free Amazon feature most indie pages leave half-finished, the keyword habit that wastes most of your seven backend fields without you ever noticing, how much of your description's character allowance is probably sitting unused, where the real pricing cliffs hide, the timing detail that actually matters for how Amazon's algorithm treats your reviews, and a credibility layer almost nobody sets up, that doesn't need a single verified purchase to work.
Indie and self-published authors who've already published, or are about to, and want a clear, ordered process instead of fifteen open browser tabs and a vague sense that they're "probably missing something."
Fiction or non-fiction. First book or tenth. This isn't genre-specific; it's Amazon-specific, and Amazon's mechanics don't care what you write.
If you're traditionally published with a publisher's marketing team already handling this, you don't need it. If you haven't started writing yet, save it for when you have a book to optimise.
Because a blog post gives you five tips and leaves you to figure out the other sixty decisions yourself. This gives you the whole sequence, in order, with the reasoning included, so you're making informed choices instead of educated guesses, on the page that's doing the actual selling for you, every day, while you're off writing the next book.
A clean, print-friendly PDF, designed to actually work through, not just admire. Checkboxes. Clear sections.
Use it once at launch. Then use it again at the 90-day mark, and again every six months after that, because the "what good looks like" column doesn't expire just because you've already read it once.
Created by Fleur Hull, Marketing Strategist & 5x Published Author, Certified Practising Marketer, Master of Marketing (UNSW). Built from 25+ years in marketing and direct experience optimising Amazon listings for indie authors who've gone on to hit #1 in multiple countries with no ad spend.
