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Every non-fiction launch that's built real momentum through The Substack Bookstore had one thing in common: outreach that started months before launch day, not the week of it. Podcast bookings, expert endorsements and media coverage all need lead time most authors don't realise they're short on until it's gone.
This is that plan, built into a spreadsheet you'll actually keep open, not a guide you skim once and forget.
What you get:
A 47-step Launch Timeline, twelve months out to three months post-launch, phase by phase, with what to do and why it matters
Your ISBNs, KDP listing, and IngramSpark paperback, sequenced so you set them up properly the first time, plus a back-matter review page ready before your manuscript is even finalised
A five-email launch sequence that tells you what each email needs to accomplish, not what to say, so it still sounds like the expert you are
An ARC + Podcast Tracker sized for 600 contacts, covering readers, endorsers and podcast pitches with realistic conversion built into the guidance
A week-by-week Social Content Calendar, sixty-six weeks of ideas across authority-building, podcast promotion and post-launch repositioning
A soft launch and hard launch pricing model, including the Amazon review rule most authors only discover the hard way
Built for: authors positioning their book as a business card for speaking and consulting work, and authors who want it to perform as a genuine, sustained revenue stream.
Make your own copy, enter your launch date, and every deadline between now and three months post-launch works itself out for you.
Every non-fiction launch that's built real momentum through The Substack Bookstore had one thing in common: outreach that started months before launch day, not the week of it. Podcast bookings, expert endorsements and media coverage all need lead time most authors don't realise they're short on until it's gone.
This is that plan, built into a spreadsheet you'll actually keep open, not a guide you skim once and forget.
What you get:
A 47-step Launch Timeline, twelve months out to three months post-launch, phase by phase, with what to do and why it matters
Your ISBNs, KDP listing, and IngramSpark paperback, sequenced so you set them up properly the first time, plus a back-matter review page ready before your manuscript is even finalised
A five-email launch sequence that tells you what each email needs to accomplish, not what to say, so it still sounds like the expert you are
An ARC + Podcast Tracker sized for 600 contacts, covering readers, endorsers and podcast pitches with realistic conversion built into the guidance
A week-by-week Social Content Calendar, sixty-six weeks of ideas across authority-building, podcast promotion and post-launch repositioning
A soft launch and hard launch pricing model, including the Amazon review rule most authors only discover the hard way
Built for: authors positioning their book as a business card for speaking and consulting work, and authors who want it to perform as a genuine, sustained revenue stream.
Make your own copy, enter your launch date, and every deadline between now and three months post-launch works itself out for you.
