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A free interactive tool that turns "here's my title and genre" into a brief your designer can actually work from.
Most authors hand their designer three sentences and hope for the best.
It's not a mistake born of laziness, it's just that nobody tells you what a designer actually needs before they open a design file. So you send the title, the genre, maybe a one-line blurb, and then wait to see what comes back. If it's close, you got lucky. If it's not, you're now paying for revision rounds to fix a gap that was never really the designer's fault: they were never given enough to work with in the first place.
A cover designer can only be as good as the brief they're given. They can't read your manuscript, they don't know your ideal reader, and they definitely can't guess which colours and fonts everyone else in your genre is already using to death.
This tool fixes that, before you ever pay a designer a cent.
It's a guided, fillable brief covering everything a professional cover designer wishes every client gave them:
Your book's core promise and the feeling it needs to sell
A precise picture of your ideal reader, including their pain points, fears, and what they're hoping for
Space for up to 10 covers you love and 5 you don't, with room to say exactly why
Genre-specific guidance on colour, typography, and imagery conventions, including which ones to follow and which to break on purpose
A dedicated prompt for your stance on AI-generated imagery, so there's no awkward back-and-forth later
Technical details (file formats, ownership, revision terms) so nothing gets left to assumption
Fill it in once, online, then print straight to PDF and attach it to your email to your designer. No app to download, no account needed, and your answers autosave in your browser as you go.
This isn't about doing your designer's job for them. It's about giving them the same depth of brief a top-tier publishing house would, so the first draft is close enough to be excited about, instead of a starting point for three rounds of guesswork.
USD $17. One brief, every book you ever publish.
Free for Premium Subscribers of The Substack Bookstore. Already a member? Check your inbox for your access link rather than purchasing here.
A free interactive tool that turns "here's my title and genre" into a brief your designer can actually work from.
Most authors hand their designer three sentences and hope for the best.
It's not a mistake born of laziness, it's just that nobody tells you what a designer actually needs before they open a design file. So you send the title, the genre, maybe a one-line blurb, and then wait to see what comes back. If it's close, you got lucky. If it's not, you're now paying for revision rounds to fix a gap that was never really the designer's fault: they were never given enough to work with in the first place.
A cover designer can only be as good as the brief they're given. They can't read your manuscript, they don't know your ideal reader, and they definitely can't guess which colours and fonts everyone else in your genre is already using to death.
This tool fixes that, before you ever pay a designer a cent.
It's a guided, fillable brief covering everything a professional cover designer wishes every client gave them:
Your book's core promise and the feeling it needs to sell
A precise picture of your ideal reader, including their pain points, fears, and what they're hoping for
Space for up to 10 covers you love and 5 you don't, with room to say exactly why
Genre-specific guidance on colour, typography, and imagery conventions, including which ones to follow and which to break on purpose
A dedicated prompt for your stance on AI-generated imagery, so there's no awkward back-and-forth later
Technical details (file formats, ownership, revision terms) so nothing gets left to assumption
Fill it in once, online, then print straight to PDF and attach it to your email to your designer. No app to download, no account needed, and your answers autosave in your browser as you go.
This isn't about doing your designer's job for them. It's about giving them the same depth of brief a top-tier publishing house would, so the first draft is close enough to be excited about, instead of a starting point for three rounds of guesswork.
USD $17. One brief, every book you ever publish.
Free for Premium Subscribers of The Substack Bookstore. Already a member? Check your inbox for your access link rather than purchasing here.
