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The 30+ page companion guide to the Substack for Authors Bootcamp, co-hosted by Kristina God and Fleur Hull, now available as an on-demand course you can work through at your own pace.
Kristina God built her own Substack, the Online Writing Club, from zero to tens of thousands of subscribers with no existing audience when she started. She's topped Substack's own bestseller lists and used the visibility she built there to land a traditional publishing deal, proof that the platform-first approach and traditional publishing aren't in competition with each other.
Fleur Hull is a five-times published author, including an Amazon bestseller, with 25+ years in writing and marketing. She's the founder of The Substack Bookstore, a community that's helped indie authors hit number one bestseller rankings across multiple countries with zero ad spend.
Together, they've taught this system live to real authors, fiction and non-fiction, debut and backlist, and refined it based on what actually got people unstuck.
Structured in five parts, the same shape as the Bootcamp itself:
Start with your goals and your reader — positioning that's specific enough to actually write from, plus the honest self-publish vs. traditional publishing conversation most guides skip
Why Substack works for authors — setup done right the first time, and a full framework for writing about your book without it feeling like marketing
Growing your subscriber base — Notes, recommendations, and backlist strategy that doesn't cost a cent in ad spend
Launching and selling more books — the five-email launch arc, pre-launch buzz building, and how the Substack Bookstore has helped real authors hit Amazon bestseller status
Scaling your author business — multiple income streams, pricing with confidence, and staying consistent without burning out
Plus real case studies from inside the Bootcamp community, a quick-reference checklist, and a glossary, so it's a working manual, not just something you read once.
Most advice about growing an audience online is written by people who've never had to do it as an author, where the goal isn't just attention, it's readers who actually buy books. Everything in this guide has been tested with real authors before it went into this document.
The complete 30+ page guide, PDF format, yours to keep and reference as you build.
Prefer to work through it live with feedback on your own Substack? The full Bootcamp is now available on-demand, four sessions of teaching from Kristina and Fleur, plus everything covered in this guide, in video form.
The 30+ page companion guide to the Substack for Authors Bootcamp, co-hosted by Kristina God and Fleur Hull, now available as an on-demand course you can work through at your own pace.
Kristina God built her own Substack, the Online Writing Club, from zero to tens of thousands of subscribers with no existing audience when she started. She's topped Substack's own bestseller lists and used the visibility she built there to land a traditional publishing deal, proof that the platform-first approach and traditional publishing aren't in competition with each other.
Fleur Hull is a five-times published author, including an Amazon bestseller, with 25+ years in writing and marketing. She's the founder of The Substack Bookstore, a community that's helped indie authors hit number one bestseller rankings across multiple countries with zero ad spend.
Together, they've taught this system live to real authors, fiction and non-fiction, debut and backlist, and refined it based on what actually got people unstuck.
Structured in five parts, the same shape as the Bootcamp itself:
Start with your goals and your reader — positioning that's specific enough to actually write from, plus the honest self-publish vs. traditional publishing conversation most guides skip
Why Substack works for authors — setup done right the first time, and a full framework for writing about your book without it feeling like marketing
Growing your subscriber base — Notes, recommendations, and backlist strategy that doesn't cost a cent in ad spend
Launching and selling more books — the five-email launch arc, pre-launch buzz building, and how the Substack Bookstore has helped real authors hit Amazon bestseller status
Scaling your author business — multiple income streams, pricing with confidence, and staying consistent without burning out
Plus real case studies from inside the Bootcamp community, a quick-reference checklist, and a glossary, so it's a working manual, not just something you read once.
Most advice about growing an audience online is written by people who've never had to do it as an author, where the goal isn't just attention, it's readers who actually buy books. Everything in this guide has been tested with real authors before it went into this document.
The complete 30+ page guide, PDF format, yours to keep and reference as you build.
Prefer to work through it live with feedback on your own Substack? The full Bootcamp is now available on-demand, four sessions of teaching from Kristina and Fleur, plus everything covered in this guide, in video form.
