Why your book isn't selling isn't a mystery.
It's a diagnosis waiting to happen.
Most indie authors who struggle with sales are failing because something in the foundation is broken — and they don't know what it is.
Your cover might be signalling the wrong genre.
Your description might be losing readers before the fold.
Your categories might be putting you in competition with traditionally published titles you can't beat.
Your keywords might mean the readers who would love your book can never find it.
One of these things is probably true for your book right now.
The Indie Book Diagnosis tells you which one. And what to fix first.
"I learned the fundamental essence of Amazon Bestseller status and especially how the categorisation system works properly, by working with Fleur Hull for my bestselling book, Happy Habits." — Gunnar Habitz, Author of Amazon Triple-Bestselling Book, Happy Habits
"So far this has been the best month since I started publishing there in 2022. I was about ready to throw in the towel until I came across Fleur Hull." — Saddletramp1956 (pen name), Amazon Category Bestseller
The Problem
Your book deserves better than silence.
You spent months (maybe years) writing it. You published it. You told people about it. And then... not much happened.
The instinct is to market harder. Run ads. Post more on Instagram. Send more emails. But before you spend another dollar or another hour on promotion, you need to know whether your Amazon page is actually converting the readers who find it.
Because here's the uncomfortable truth: most indie author marketing problems aren't marketing problems at all. They're foundation problems. And no amount of promotion fixes a broken foundation.
Is your cover signalling the right genre to the right reader — or is it attracting the wrong audience entirely?
Is your book description using all 4,000 characters Amazon gives you, or are you leaving 3,000 characters of persuasion on the table?
Are your categories giving you a fighting chance at discoverability, or are you invisible in a sea of traditionally published competition?
Are your keywords the phrases your ideal reader actually types into Amazon's search bar — or the phrases you'd use to describe your own book?
Is your Author Central profile building trust the moment a reader lands on your page, or leaving them with nothing?
The Indie Book Diagnosis answers every one of these questions for your specific book. Not generic advice. Not a checklist you could find anywhere. A personalised, forensic assessment of your Amazon page, your author platform, and your marketing activity — with a clear, prioritised plan for what to fix first.
What you get
A complete audit of your Amazon page Cover, title and subtitle, book description, categories, keywords, A+ Content, pricing, review strategy, and Author Central profile. Every element assessed against what's actually working in your category right now.
An assessment of your author platform Your newsletter or Substack, your social presence, your website, your email list. Not whether these things exist — whether they're working together to build the kind of reader trust that converts browsers into buyers.
A review of your marketing activity What you've done, what's working, what isn't, and why. Including your launch strategy, your review generation approach, and your discoverability across Amazon and beyond.
A prioritised action plan Not a list of everything that could be better. The three to five highest-leverage changes you can make right now, in the order that will produce the fastest results. What to fix first, what to fix next, and what to leave until later.
Delivered in writing within five business days A detailed written report you can refer back to, share with collaborators, and use as a roadmap for the next six months of your author marketing.
Simple. Fast. Actionable.
Step 1: Purchase the Indie Book Diagnosis below.
Step 2: You'll receive a short intake form asking for your book's Amazon link, your author platform details, and a few questions about your goals and what you've already tried.
Step 3: Fleur reviews everything — your Amazon page, your platform, your marketing activity — and builds your personalised action plan.
Step 4: Your written diagnosis arrives in your inbox within five business days. Clear, specific, and immediately actionable.
That's it. No calls required. No back-and-forth. Just a thorough, expert assessment of exactly what's holding your book back — and a clear plan for fixing it.
More of what Authors Say
"I spent the last two hours savoring the marketing plan Fleur Hull crafted for my upcoming book launch, and I'm gobsmacked. This is the first time I've seen everything laid out in detail, week by week, toward becoming a bestseller. I'm deeply grateful she mapped out a clear four-month runway to launch." — Dr Donna Blevins, Indie Author
"Fleur was beyond brilliant. She was patient and answered all my questions and more. She gathered data for me and did additional research to ensure what I was doing would achieve our desired result." — Kath Hume, Australia (repeat client)
"I have worked with Fleur several times now and she never fails to deliver, above and beyond any expectation." — Michael Carr, Cambodia (repeat client)
Who's doing the diagnosing?
I'm Fleur Hull — marketing strategist, five-times published author, Amazon bestseller, and founder of Beyond Hourly and The Substack Bookstore.
I've spent 25+ years in marketing across universities, tech startups, climate companies, political campaigns, and independent publishing. For the past six years I've worked specifically with indie authors — helping 150+ of them audit, reposition, launch, and market their books. Several have achieved Amazon category bestseller status as a result.
The Indie Book Diagnosis is the same forensic assessment I do with every new author client — structured, specific, and grounded in what's actually working on Amazon right now, not what worked three years ago.
I take on a maximum of two diagnoses per week. That's how I ensure every author gets my full attention rather than a rushed report.
The Investment
The Indie Book Diagnosis is USD 277. Five business days. A clear path forward.
For context: that's less than most authors spend on a single round of Facebook ads that generate no useful data, a cover redesign based on gut instinct rather than genre research, or a book marketing course that teaches general principles rather than assessing your specific situation.
The Diagnosis tells you exactly what to fix before you spend another dollar on anything.
What Happens after the Diagnosis?
The Indie Book Diagnosis gives you the roadmap. If you want help implementing it, two options are available:
Beyond Hourly (beyondhourly.substack.com) — weekly strategy for experts and authors building income and authority beyond their hourly rate. The paid subscription includes monthly Q&A calls, full archive access, and the diagnostic tools that complement this report.
Stacks Publishing author services (stackspublishing.com) — done-for-you implementation of the recommendations in your diagnosis. Book descriptions, Amazon category strategy, launch planning, and more.
Still have questions?
How is this different from a generic book marketing audit? It isn't generic. Every Indie Book Diagnosis is built specifically for your book, your category, your platform, and your goals. The recommendations reflect what's actually working in your specific Amazon category right now — not boilerplate advice.
What if my book isn't on Amazon? The audit framework applies to any retail platform — IngramSpark, Draft2Digital, Kobo, Apple Books. Amazon is the primary focus because it's where most indie authors have the most opportunity, but if your primary platform is different, let me know in the intake form.
What do I need to provide? Your book's retail page link, access to your author platform (website, newsletter, social), and answers to a short intake questionnaire about your goals and marketing history. Everything else is assessed from publicly available information.
How soon can I get started? Immediately after purchase you'll receive the intake form. Once you complete and return it, your diagnosis will be delivered within five business days.
What if I'm not satisfied? If your written diagnosis doesn't give you a clear, actionable picture of what's holding your book back and what to fix first, contact me directly and we'll make it right.
More questions? Email hello@stackspublishing.com.