Indie Authors' Amazon A+ Content Guide

A free Amazon feature. Almost nobody sets it up properly. Here's how to actually use it.

You scrolled past it on someone else's book. You've never built your own.

You've seen it without realising what it was: that polished strip of images and headlines below a book's description, the bit that makes some Amazon pages look like a real brand and others look like a wall of text with a buy button. That's A+ Content. It's free for every published KDP author. And most indie authors either don't know it exists, or set it up once, badly, and never touch it again.

Amazon's own study across 100,000 listings found it lifts sales by an average of 5.6%. Independent estimates from sellers and agencies commonly cite 3-10%. That's real, measurable conversion sitting behind a feature most authors leave empty.

What this actually is

A complete, accurate walkthrough of Amazon's A+ Content feature for books, built from the ground up, not recycled from generic seller guides that confuse this with the paid Brand Registry version. This covers exactly how the feature works, exactly what size to make every image for every module that matters, and exactly what to put inside it, broken down by genre, because what makes a romance reader stay is not what makes a business reader trust you.

What's inside

A clear explanation of what this feature can and can't do, including the rules that get submissions rejected if you don't know them upfront. A full walkthrough of where to find it and how to set it up inside your own dashboard, start to finish. A complete reference table of exact image sizes for every module that actually matters for a book listing, so you're never guessing or uploading something that gets stretched, cropped, or rejected. And the part most guides skip entirely: real, worked content ideas broken down by genre and sub-genre, including the one category that quietly behaves like fiction even though it's shelved as non-fiction.

Every recommendation tells you not just what to create, but why it works for your specific kind of book.

Who this is for

Indie and self-published authors, fiction or non-fiction, who have a published or soon-to-be-published KDP book and want their listing to look like it belongs to a real brand, not a stranger who gave up halfway through.

Who this isn't for

If you're already running polished, genre-matched A+ Content with a considered module strategy, you've already done the work this guide walks you through.

What you get

A clean, print-friendly PDF (and editable Word doc), built the same way you'd want a marketing strategist to actually walk you through it: the mechanics once, the genre-specific thinking every time you publish something new.

Instant download. Set it up properly today.

Want a second opinion on the rest of your listing?

A+ Content is one piece of a much bigger page. The Indie Book Diagnosis is a forensic written audit covering your Amazon page, author platform and marketing activity, with a clear action plan delivered in five business days. See what's included →

Created by Fleur Hull, Marketing Strategist & 5x Published Author, Certified Practising Marketer, Master of Marketing (UNSW). Founder of Stacks Publishing and co-host of The Substack Bookstore, a community that's helped indie authors hit number one bestseller rankings across multiple countries with no ad spend.