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Most indie authors set up their Amazon page at launch and never touch it again. No wonder their book isn't selling.
Your cover, your blurb, your categories, your keywords, your Author Central profile — each one is either working for you or against you. Most authors don't know which.
This checklist tells you.
You've written a good book. You know it's good. But it's not selling the way it should.
Before you run ads. Before you hire a marketing consultant. Before you spend another dollar on anything — you need to know whether your Amazon page is actually converting the readers who find it.
Because here's the thing: most indie authors who struggle with sales aren't failing because their book is bad. They're failing because something in the foundation is broken. And they don't know what it is.
Is it the cover — does it signal your genre to the right readers, or is it accidentally attracting the wrong ones?
Is it the blurb — is it selling the reading experience, or just summarising the plot?
Is it the categories — are you competing in the right ones, or drowning in a sea of traditionally published titles?
Is it the keywords — are readers who don't know your name able to find you at all?
Is it your Author Central profile — are you building reader trust the moment they land on your page, or leaving them with nothing?
The answer is in this checklist.
65 checklist items across 12 sections — every element of your Amazon page and Author Central profile, from your title and cover through to ongoing maintenance. Each item includes a tick box and a clear explanation of what good looks like, so you're not just checking boxes but actually understanding whether each element is doing its job.
You've published your book on Amazon and you want to know whether your page is working as hard as it should.
You're preparing to relaunch a book that underperformed first time around and you want to make sure the foundations are right before you invest in promotion.
You're about to spend money on advertising and you want to know your page actually converts before you send paid traffic to it.
You've been told to "just market more" and you want to understand what actually moves the needle first.
Authors who haven't published yet — this checklist is for optimising an existing Amazon page, not planning a future one.
Authors looking for a magic formula — this is a thorough, honest audit framework. It will show you exactly what needs fixing. The fixing is up to you.
If you want someone to do the audit for you and tell you personally what to fix first, the Indie Book Diagnosis is built for that.
What authors say
"I learned the fundamental essence of Amazon Bestseller status and especially how the categorisation system works properly, by working with Fleur Hull." — Gunnar Habitz, Author of Amazon Triple-Bestselling Book, Happy Habits
"So far this has been the best month since I started publishing there in 2022." — Saddletramp1956 (pen name), Amazon Category Bestseller
"I now have a clear, actionable roadmap to follow — I feel like I finally know what I'm doing." — Dr Donna Blevins, Indie Author
I'm Fleur Hull — marketing strategist, five-times published author, and founder of The Substack Bookstore. I've helped 100+ indie authors optimise their Amazon pages, launch strategically, and reach Amazon category bestseller status. This checklist is built on the same framework I use with paying clients, at a price that makes it accessible to every author who needs it.
If you want to go deeper after working through this checklist, the Indie Book Diagnosis is the next step — a personalised written audit of your specific Amazon page, platform, and marketing activity, delivered in five business days.
This is a PDF you can work through at your own pace, and return to every time you publish a new book or want to reassess an existing one.
Most indie authors set up their Amazon page at launch and never touch it again. No wonder their book isn't selling.
Your cover, your blurb, your categories, your keywords, your Author Central profile — each one is either working for you or against you. Most authors don't know which.
This checklist tells you.
You've written a good book. You know it's good. But it's not selling the way it should.
Before you run ads. Before you hire a marketing consultant. Before you spend another dollar on anything — you need to know whether your Amazon page is actually converting the readers who find it.
Because here's the thing: most indie authors who struggle with sales aren't failing because their book is bad. They're failing because something in the foundation is broken. And they don't know what it is.
Is it the cover — does it signal your genre to the right readers, or is it accidentally attracting the wrong ones?
Is it the blurb — is it selling the reading experience, or just summarising the plot?
Is it the categories — are you competing in the right ones, or drowning in a sea of traditionally published titles?
Is it the keywords — are readers who don't know your name able to find you at all?
Is it your Author Central profile — are you building reader trust the moment they land on your page, or leaving them with nothing?
The answer is in this checklist.
65 checklist items across 12 sections — every element of your Amazon page and Author Central profile, from your title and cover through to ongoing maintenance. Each item includes a tick box and a clear explanation of what good looks like, so you're not just checking boxes but actually understanding whether each element is doing its job.
You've published your book on Amazon and you want to know whether your page is working as hard as it should.
You're preparing to relaunch a book that underperformed first time around and you want to make sure the foundations are right before you invest in promotion.
You're about to spend money on advertising and you want to know your page actually converts before you send paid traffic to it.
You've been told to "just market more" and you want to understand what actually moves the needle first.
Authors who haven't published yet — this checklist is for optimising an existing Amazon page, not planning a future one.
Authors looking for a magic formula — this is a thorough, honest audit framework. It will show you exactly what needs fixing. The fixing is up to you.
If you want someone to do the audit for you and tell you personally what to fix first, the Indie Book Diagnosis is built for that.
What authors say
"I learned the fundamental essence of Amazon Bestseller status and especially how the categorisation system works properly, by working with Fleur Hull." — Gunnar Habitz, Author of Amazon Triple-Bestselling Book, Happy Habits
"So far this has been the best month since I started publishing there in 2022." — Saddletramp1956 (pen name), Amazon Category Bestseller
"I now have a clear, actionable roadmap to follow — I feel like I finally know what I'm doing." — Dr Donna Blevins, Indie Author
I'm Fleur Hull — marketing strategist, five-times published author, and founder of The Substack Bookstore. I've helped 100+ indie authors optimise their Amazon pages, launch strategically, and reach Amazon category bestseller status. This checklist is built on the same framework I use with paying clients, at a price that makes it accessible to every author who needs it.
If you want to go deeper after working through this checklist, the Indie Book Diagnosis is the next step — a personalised written audit of your specific Amazon page, platform, and marketing activity, delivered in five business days.
This is a PDF you can work through at your own pace, and return to every time you publish a new book or want to reassess an existing one.
